The Fruit Route Carton Design

A fresh take on fruit packaging 🍐🍎

I had the pleasure of designing bulk carton box packaging for The Fruit Route, printed at Mpact. The brief was clear: keep it modern, stay true to their brand colours, and echo what’s inside the box — pears and apples.

After exploring a few design options, this one stood out. The repeating fruit pattern creates a strong visual impact when the boxes are stacked, while the rhythm of green and navy brings balance, consistency, and shelf appeal. Clean, bold, and instantly recognisable — exactly what great packaging should do.