The Laughing Cow Low Fat Drinking Yoghurt in three distinct fruit flavors: Peach, Apple, and Granadilla

Overall Design Style

• Vibrant and Youthful: The design uses bold colours, clean layouts, and playful illustrations, making it appealing, especially to a younger or health-conscious audience.

• Modern and Clean: The use of white space and minimal clutter gives a fresh, modern look that aligns with wellness and nutrition products.

• Consistent Branding: Each variant retains the recognisable Laughing Cow logo and visual hierarchy, ensuring strong brand consistency across flavours.

Visual Elements

1. Background Colours

• Each flavour is set against a solid, vibrant background that matches the primary fruit colour:

  • Peach – Warm orange

  • Apple – Fresh green

  • Granadilla – Golden yellow

• This segmentation helps with visual flavour recognition and creates a clear colour-coded system.

2. Bottle Design

• Curved bottle shape with a blue twist cap gives a dynamic, ergonomic look.

• The bottle wrap features:

  • A large fruit illustration with splashes of milk to indicate freshness and creaminess.

  • Blue paintbrush-style splash with the product name: “Low Fat Drinking Yoghurt” – giving a fun, approachable feel.

  • Icons and text for Vitamins A & D, highlighting health benefits.

3. Typography

• Bold, clean sans-serif fonts make the text easy to read.

• Use of colour blocks for flavour names (Peach, Apple, Granadilla) and nutrition highlights ensures legibility and contrast.

4. Branding

• Prominently features The Laughing Cow mascot, reinforcing brand identity and familiarity.

• The logo is integrated without overpowering the product visuals, maintaining balance.

Use This Style If You Want To

• Emphasise freshness, health, and energy in your design.

• Appeal to modern consumers with visually organized and easy-to-navigate packaging.

• Create flavour differentiation using bold colours while keeping brand elements consistent.