Fresh 365 Logo Design & Brand Identity

Designing the brand identity for 365 — a company specialising in Trading, Cold Storage & Distribution across Zimbabwe, with operations extending into South Africa — was a bold challenge from the start.

The brief? Showcase everything the business does… within the logo itself. The client specifically insisted on incorporating numerous icons representing their services and offerings directly into the numbers.

By integrating these elements into the 365, the identity visually communicates their full operational scope at a glance — from logistics and storage to fresh produce trading — creating a fresh, modern mark that works as hard as the company behind it.

Sometimes the biggest challenge is saying more with less — and in this case, making 365 say it all.